School-based vaccination strategies
How schools can promote and support vaccinations:
Promote vaccine confidence among children, teens, parents, and guardians
- Share materials and information from credible sources using established communication channels (social media, school website, newsletters)
- Provide information on nearby vaccination sites and future school-based vaccine clinics
Prepare teachers and staff to answer questions around COVID-19 and the vaccine
- Create internal workshops and share information during staff meetings
- Encourage staff to share their own vaccination stories with students, parents, and guardians
Embed COVID-19 information and vaccine science into curriculum when appropriate
Encourage parents to become “ambassadors” and “liaisons”
- Parent networks are a great way to disseminate information quickly
- Ask parents to call fellow parents to promote vaccinations to keep the school community safe
Share information throughout the year
- Vaccination communication should occur throughout the school year as new boosters and variants may continue to arise
- Check with local health departments for vaccination incentives and inform parents/guardians
Ensure all communication is easy to read and is representative of your student population
- Consider providing resources in the native language of students, parents, and guardians
- Use plain language and avoid confusing medical terminology
- Include diverse graphics and themes that are culturally relatable to your student body
Consider hosting a school-based vaccine clinic
- Receiving a vaccination in a trusted and familiar site such as a school may help reduce hesitancy and can make it easier for students to access the vaccine
- CDC has provided extensive guidelines, communication tools, and lessons learned to help set up school-based clinics in your community. Contact your local health department for partnerships.
- Sign-up to host a mobile vaccination clinic in partnership with mass.gov
Hold clinics at times when it’s common for parents to be in attendance
- Try to hold clinics during drop-off and pick-up times
- Weekend clinics may be easier for some parents and children to attend together
- Consider allowing all members of the students’ family to get vaccinated in the same visit
Provide vaccination consent forms for students to take home
- Provide vaccination consent forms ahead of time to allow parents to review and understand their decision
Benefits of school-based vaccination sites:
- Reduces logistical barriers for parents and guardians
- Equitable strategy to reach more people in the community
- Helps reduce hesitancy as parents view schools as trustworthy
- Parents and siblings of students can also receive their vaccine
Detroit Public Schools Community District (DPSCD)
- DPSCD launched COVID-19 informational webinars and vaccine clinics with the Detroit Health Department to increase access to vaccines in locations that students and families trusted
- Mobile clinics were used at the school sites along with “Technology and Family Resource Hubs” where families could receive technical support and supplies to support virtual learning
- School nurses called over 10,000 homes in the area to share information about the vaccine
- The Teens for Vaccines campaign was launched to allow student ambassadors to share their story
Quebėc, Canada school-based vaccination sites
- School-based vaccine clinic implemented in three dozen high schools in the community
- Within the first 12 days, first dose coverage increased from 30.6% to 81.5%
School-based clinics are common for many routine vaccines and immunizations
- HPV vaccines were offered at schools in Calgary, Canada—vaccination rates were 75% for those with access to a school clinic versus 36% for those without
Mobile vaccine clinics are better at reaching underserved populations
- In partnership with local hospitals, Boston launched mobile vaccine clinics across communities
- Over 3 months, the mobile units held 130 sessions and administered 2,622 COVID-19 vaccine doses to 1,982 participants (80% non-White, 57% Hispanic)
- Administered an average of 152 vaccines per week